29
Jun
Air New Zealand Hasn’t Stopped Being Innovative
By Tdasilva | Filed in Marketing |In a time where many airlines charge hidden fees for everything, this article in the NY Times discusses how Air New Zealand charges everything up front, so there is nothing to hide on their fares. Other carries like Jetstar and Pacific Blue holds the majority of the market share, but that hasn’t stopped Air New Zealand from being innovative. Their “Bare Essentials of Safety” video gave the airline just the attention it needed. The video has been seen more than two million times on YouTube, making it the most viewed clip to come out of New Zealand.