At Mashable yesterday, they looked at the power of social media spawned by one this year’s biggest cultural phenomenons.  By embracing social media, the team behind the forthcoming movie have seen over 81,000 tweets this past Tuesday on Twitter.  MySpace also teamed up with UStream to broadcast from the red carpet before the movie premiere, and saw two million unique viewers.  With all of the users tweeting, one can see the overwhelming positive reaction to the film, giving the companies behind the project instant feedback on their marketing efforts and a potential reaction to the movie.  As the article states, they saw a 92% positive reaction.

Social media is a force that can drive your business.  While your fans might not have such a force on the internet, what are you doing to engage with them? Are you listening to them and providing them content to get excited about your business?